Our Roots
A small team with deep roots in broadcast, music, and advertising—making jingles for businesses across the country since 1994.
Founded in 1994
Creative Radio began when five friends who had worked in broadcasting together saw a bigger opportunity and started a jingle company. We have grown while staying a close-knit team. Most of our 11-person staff has been involved in jingles, radio, and advertising since 1989.
Over the years, we have created thousands of jingles for businesses large and small—from major cities to small towns across the country. Our work brings together writing, musicianship, production, and a practical understanding of how advertising works on air.
The people and experience behind the work.
Musician & Partner
Greg is a founding partner, the head writer, and a multi-instrumentalist whose main instrument is piano. He has played professionally for nearly 30 years and written more than 1,500 jingles heard around the country.
He toured with Bobby Vee in the 1990s, shared the stage with Paul McCartney and Andrew Lloyd Webber, played with Minneapolis group G.B. Leighton, and started The Fabulous Armadillos in 2006.
Head Audio Engineer
Matt earned a degree in Audio Technology from Hutchinson Technical College, now Ridgewater College. He began working at recording studios in the St. Cloud area in 1991 and became Creative Radio’s head engineer when the company started in 1994.
Since then, he has recorded and produced hundreds of jingles and radio commercials for businesses across the country. Outside the studio, Matt is a proud collector of Chuck Taylor All Stars.
Sales & Marketing Partner
Sam’s radio career began at age 15. He has worked in a range of roles, including morning shows and program direction, and has helped clients with their marketing across the country.
At Creative Radio, Sam works with clients in every U.S. market, performs voiceovers, produces ads, and speaks at sales seminars for radio stations. He focuses on helping clients get results while making the jingle process enjoyable.